Wanaka A&P Show puts the spotlight on farming diversity
22 July, 2019
The Wanaka A&P Show is calling for diverse local agricultural businesses to star in its new marketing campaign.
The Show – which attracts more than 40,000 people each year – is the South Island’s premier lifestyle event. Next year’s Show will highlight farming diversity and the locals of the Upper Clutha community who run non-traditional farming operations.
Wanaka Show event manager Jane Stalker says the competition provides a rare opportunity for local businesses to front the marketing campaign for the 83rd annual Show, held March 13-14, 2020.
“We are very excited to be celebrating diversity in farming throughout the Upper Clutha,” she says. “From beekeeping to flower growing, we have a lot of non-traditional farming operations in this region and we want to give these businesses a platform to showcase their incredible work.
“The winning businesses will be promoted to the tens of thousands of locals and visitors from around New Zealand who attend the Wanaka Show. It’s a wonderful opportunity and offers a tremendous amount of exposure for local agribusiness.”
As well as being the stars of the 2020 Wanaka A&P Show marketing campaign, which kicks off later this year, the winners will be featured prominently at the March event as part of a Diversity in Farming exhibit.
Entries are now open to agricultural businesses throughout the Upper Clutha region, including Wanaka, Cardrona, Albert Town, Hawea, Hawea Flat, Makarora and Tarras.
Agribusinesses owners and managers can enter by sending a brief description about themselves and their operation, as well as supporting photos, to firstname.lastname@example.org by 15 September, 2019. The winners will be announced on 23 September, 2019.